A business development strategy is a much needed tool for anyone who intends on being successful online! This will serve as your compass to keep you on track and is an important first step towards establishing a profitable business. This strategy however should allow for some flexibility since one thing you can count on especially in the internet environment is change!In particular here are 3 common changes you can count on that can easily throw you off course if you are not adaptable enough to mange them!Market ChangesMarket shifts occur all the time and some even happen overnight – are you ready to change direction yourself? Many products do not have a long ‘shelf’ life and before you know it they have lost their popularity. In order to be successful online there needs to be a strong demand for any products you offer. For whatever reason products fall out of favor and you will need to develop or find new ones to take their place so be prepared since this is one change you will continually encounter!Environmental ChangesAs was mentioned earlier the internet environment is a very fickle one that is characterized by constant change. Rules and regulations that govern the industry are subject to wholesale changes primarily due to the fact that the internet is still evolving. In order to have a profitable business you must accept and adapt to these changes while realizing that your competition is also dealing with the same set of circumstances as well!Personal ChangesMost people who work online do so without the support of a work force therefore any personal changes will impact their businesses more. Whether it is family matters, health issues or financial concerns life happens and it can and will have an effect. One thing you must recognize is that in order to be successful online personal issues must be dealt with as quickly as possible. Remember you are the business and without you there to run it, in many cases it will cease to operate. Do not allow these challenges, unless they are life threatening, to derail your efforts! Trying to regain any lost momentum can drain your energy and perhaps even cause you to give up and walk away!Putting together a business development strategy is an excellent first step towards building a profitable business online. It is important to realize however that this strategy should NOT be etched in stone since the internet environment will force you to make alterations along the way. In fact your ability to be adaptable is mandatory because there will be certain changes, like the 3 discussed above that will almost certainly occur. In any case your best bet to be successful online is to accept that you will need to occasionally alter your strategies but never take your eyes off your ultimate goal!